Videos & Webinars
How to Survive
Working From Home
Working from home. Everyone's doing it, but many of us have a hard time being productive outside of the office. In this episode, you'll get practical tips for maximizing your time, optimizing your work environment, and maintaining the balance between work and home life.
Shortcuts to Getting a
Yes From Your Customers
Did you know that there are TONS of ways to influence your customers to say "yes?" In this week's episode, we're exploring the science of persuasion! Much of what we're covering this week comes from a fascinating book by Dr. Robert Cialdini, one of the first pioneers in the field of business psychology.
Does Your Brand
Does your brand really matter? A lot of business owners and entrepreneurs out there seem to think that branding is nothing more than your company's logo; the reality is that your brand extends to every fiber of your company. From your signage to the way you dress, developing a strong brand allows you to craft customers' perceptions of you.
How to Make a
🗓️ 📱 We know you hear a lot about marketing, but have you ever learned how to make a bona fide marketing plan? In this week's VIDEO episode of the Brand Nation podcast, we're giving you some practical tips for creating a marketing plan that is simple, manageable, and sure to get real results.
When Being Inappropriate
If you’ve been subscribing for a while now, you’ve probably heard us say a few times how much we recommend developing a personality for your brand. Some brands choose to be funny, some seek to be known for philanthropy, while others opt to be witty and sarcastic. No matter what your brand's personality is, there are always times when being inappropriate is appropriate!
How to Use New Years
to Your Advantage
Being a brand builder can be SUPER stressful. In all the chaos, it's easy to get bogged down with deadlines, projects, and details, and never take a step back to reset, organize your life, and get yourself re-oriented. Because our lives are so fast-paced, it's hard to find time to do this! This week, we're talking about why YOU should work on New Years Day.
5 Ways to Run Email
Marketing Campaigns That Don't Suck
In 2020, Email marketing may seem like a thing of the past. But we're firm believers that there's still a LOT of potential for success in email marketing (if you know what you're doing)! This week, Matt and Rachel walk you through 5 tips for running email marketing campaigns that don't suck!
Make Your Brand About THEM, Not You
In 2021, advertising looks VERY different than it did 25 years ago. Our culture has become increasingly self-centered, which means that our ads need to shift in focus. It's time to start making your brand about the consumer, not your product or service. Customers want to be the hero of their own story, and it's time to let them.
Collaboration: The Secret Weapon You've Been Looking For
FAR too many business owners see their fellow entrepreneurs as competition, neglecting one of the most useful resources at their disposal! This week, we're talking about several ways that collaboration with other businesses can be your best friend!
The Lost Art of Upselling
With more and more customer interaction happening online and remotely, it can be FAR too easy to just check the boxes and deliver what your customers ask for. But upselling can be an incredibly easy way to increase revenue without having to bring in more customers! This week, we're breaking down some simple ways that you can maximize your relationship with your existing customers.
Should Creatives Go to College?
This week, we're covering a BIG topic that is hotly contested in many creative circles: college! As both of our Brand Nation hosts are currently working full-time in the creative industry with no creative degrees, we feel that we have the real-world experience to back up our opinion!
The Art of Personal Branding
As a marketer, it can be incredibly easy to get so focused on your business branding that you neglect to build your personal brand! This week, we're joined by Sam Moss, co-founder of 1Click.Agency and host of the B2B Made Simple podcast, to discuss all things personal branding! Tune in to this episode to get some practical tips for using simple tools like LinkedIn to build your platform.
4 Marketing Lessons We Learned From Hamilton
It's no secret that we're both HUGE Hamilton fans, but this week we're taking our fandom one step farther.😎 As we've listened to Hamilton over and over, several recurring themes have popped out at us, and we've realized that they can all be applied to the world of marketing!
3 Hobbies That All Successful Brand Builders Have
In the world of brand building, it can be easy to fall into a creative rut. Burnout is real, and we want to help you avoid it! This week, we're sharing some habits that you can cultivate to renew your creative spirit and get over burnout!